Custom campaign landing pages were created for each segment-consisting of personalized content and products known to resonate with each audience-and traffic was sent to these landing pages by a paid search program structured by behaviors, socio-demographic characteristics, device, and affinity groups.
Für jedes Segment wurden eigene Kampagnen-Landingpages erstellt, bestehend aus passgenauen personalisierten Inhalten und Produkten. Der Traffic wurde über ein bezahltes Suchprogramm an diese Landingpages gesendet, sturkturiert nach Verhalten, soziodemografischen Merkmalen, Geräteart und Affinitätsgruppen.
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