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commoditisation
/kəmɒdɪtaɪ'zeɪʃən/
Definition
process of making something a standard commodity  ... See more
商品化
As for PC-makers themselves, the falling prices and commoditisation that have so benefited consumers have turned them into low-margin box-shifters.
对于个人计算机制造商本身而言,降价及商品化使消费者受益良多,以至于使他们变为低利润的 。
Stretching to new categories: Facing increased competition, market maturity and commoditisation in the padlocks category, our client wanted to explore extending the brand into the broader Safety&Security category.
延伸到新的类别:面对激烈的竞争、市场成熟度和挂锁类别的商品化,我们的客户希望探索如何将品牌扩展到更广泛的安全与防护类别。
The Report did identify push and pull factors fuelling the trade in women and children which include the commoditisation of women, poverty, and, in the case of Southern Africa, porous borders.
该报告确实指出了助长妇女和儿童贸易的推动因素和拉动因素,包括妇女商品化、贫困以及南部非洲的边界疏漏。
At the same time the commoditisation of IT products had fast begun and Markit was marshalling the change. Purchase what you need - when you need it, with a market price, direct from distributors - and do it online.
以往购买IT产品的一贯模式是要求中间商提供多个报价,或者历经长达几个月的招标程序。 与此同时,IT产品的商品化已经快速开始,麦盖提正在引领变革。
Actually, commoditisation and standardisation are creating new platforms for innovation.
实际上,产品化和标准化正为创新建立新的平台。
But honestly, sponsorship levels are Commoditisation 101.
但是诚实地,保证人水平是日用品101。
You don't need to worry about sponsors comparing notes, as you will have moved right away from the commoditisation approach that invites comparison to an approach that is focused on the individual needs and goals of your sponsors.
您不需要担心比较笔记的主办者,因为您从邀请比较到方法集中于您的主办者的各自的需要和目标的日用品方法立即移动了。
One of the problems identified by Schultz on his return was the commoditisation of the brand, which in the past has been a target for anti-globalisation campaigners.
舒尔茨回来后发现了星巴克存在的问题,其中就包括品牌趋同化。品牌趋同化在过去是地址全球化公司的目标。
As for PC-makers themselves, the falling prices and commoditisation that have so benefited consumers have turned them into lowmargin box-shifters.
对于PC制造商们,下跌的价格和同质化等使用户们受益的同时却使他们变成了低利润的盒子组装商。
These shifts are affecting the big firms that grew up around the PC. Microsoft has moved into games consoles and set-top boxes, chiefly in case these other devices emerge as challengers to the PC as "hubs" for digital content. This week it confirmed that it will launch a digital music-player, called Zune, in response to Apple's successful march into non-PC markets with the iPod. As for PC-makers themselves, the falling prices and commoditisation that have so benefited consumers have turned them into low- margin box-shifters. IBM got out of the business in 2004, selling its PC division to Lenovo, a Chinese firm.
这些转变影响了伴随个人计算机而成长起来的大公司.微软已经介入游戏和机顶盒领域.主要是以防发生其他装置挑战个人计算机数码核心地位的情况.本周,它将发行一款数码音乐播放器,名叫Zune.以回应苹果公司的IPOD进军非计算机市场的成功.而对于个人计算机制造商自己来说,价格的下跌和积压的产品虽然令消费者获利却降低了它们的计算机利润.IBM于2004年放弃了个人计算机业务,将其卖给了一家中国企业 - 联想。
Greater commoditisation IT commoditisation will continue through 2012.
更高的商品化 : IT商品化将延续整个2012年。
Plentiful demand is one thing, making money is another. Apple and Samsung profit from using their scale and brands to cut costs and demand top dollar. Low-end phones cost far less to make. The cost of producing a so-so brand 4.7' screen phone could be as low as $94, Credit Suisse reckons, compared with $266 for Samsung's Galaxy S4. But that cheap phone sells for $122, versus $554 for Samsung's smash hit. That is a 10 times difference in gross profit. Sure, commoditisation will squeeze Samsung and Apple, but it will not entirely kill their pricing power. If consumers happily pay premiums for cigarettes and branded water, it is not hard to see value in a strong phone brand.
庞大的需求是一回事,赚钱是另一回事。苹果和三星的盈利法宝是利用规模和品牌来削减成本,并让消费者为其产品付尽可能高的价钱。低端手机的成本低得多。瑞信估计,生产一部4.7英寸品牌一般的手机,最低只需94美元。相比之下,三星Galaxy S4的生产成本是266美元。而三星这款热卖机的售价是554美元,前面那款便宜机仅售122美元,二者毛利相差10倍。当然,产品大众化会挤压三星和苹果的利润,但并不会完全使其丧失定价能力。既然消费者会乐于为香烟和品牌饮用水支付高价,一个强大的手机品牌的价值也就不难明白。
First it was the commoditisation of components; then the rise of the internet as a sales channel through which to reach customers.
一开始是为用户组装电脑,后来是更多的利用互联网做为销售渠道与消费者直接接触。
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