A useful tool for determining the strengths and weaknesses of competitors is consumer value analysis.
The adaptive methodology of consumer value analysis on the basis of the existing works is developed.
The consumer value analysis process consists of the following steps:
Keywords: consumer value; competitive advantages; evaluation of consumer value; consumer value analysis; consumer behavior.
Other results
The purpose of the analysis of consumer value is to find out from consumers what value they attach to one or another benefit associated with the purchase of a product or service, and what place does the company occupy in a number of important indicators among competitors.
Keywords: housing and communal services (HCS), housing services, management company, metropolis, methodology of structured analysis and design technique (the SADT) system of consumer values, consumer behavior, managerial decisions, efficiency of managerial decisions.
Ключевые слова: жилищно-коммунальное хозяйство (ЖКХ), услуги ЖКХ, управляющая компания, мегаполис, методология структурного анализа и проектирования (SADT), система ценностей потребителя, поведение потребителя, управленческие решения, эффективность управленческих решений.
Research shows that the end consumer values quality over quantity.
Many consumers value the portability of smartphones over larger tablets.
The price signal indicates how much consumers value a product at that moment.
Diamonds have no consumer value, but their exchange value is enormous.
Consumers value the verifiability of product claims when making informed purchasing decisions.
Потребители ценят доказуемость заявлений о продукции при принятии осознанных решений о покупках.
A less steep indifference curve suggests that a consumer values one good over another.
Менее крутая кривая безразличия предполагает, что потребитель ценит один товар больше другого.
Alignment of competitive advantages for maximizing consumer value for stakeholders.