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电池爆炸
Add exploding batteries, deteriorating customer service and accounting problems to the mix, and it is easy to see why Mr Dell felt he needed to come back.
Even as it touted its latest innovations, Samsung acknowledged the multibillion-dollar recall of the Note 7 last year, when its big smartphone launch was stopped in its tracks by a spate of exploding batteries.
Samsung is replacing all 2.5m units that it has shipped of its Galaxy Note 7 smartphone just weeks after its release, due to a spate of exploding batteries.
In the United States in 1994, a research note by the National Highway Traffic Safety Association estimated that about 442 persons were injured by exploding batteries while attempting a jump-start.
With new innovations rendering previous models obsolete, should brands spend their time fighting outdated counterfeits? "The problem doesn't go away merely because there's a new product," says Feuchtbaum. For one thing, counterfeiters act fast. One of his clients recently had a product counterfeited before it even went onto the market. Older products also often remain in the supply chain as companies continue to sell different versions, with the older model at a discount. "Then there's the everlasting damage done to brands by counterfeits," he says, adding that fakes also put consumers in physical danger. He cites exploding batteries and other fire hazards as common risks.
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