Her efforts to promote the product had the opposite effect of driving customers away.
Ses efforts pour promouvoir le produit ont eu l'effet inverse, éloignant les clients.
The safety measures were expected to lower accidents, but an opposite effect occurred.
Les mesures de sécurité devaient réduire les accidents, mais l'effet inverse s'est produit.
His advice led to the opposite effect, making the problem worse.
The medication was supposed to relieve pain, but it had the opposite effect.
Le médicament était censé soulager la douleur, mais il a eu l'effet contraire.
A lower dividend, meanwhile, can have the opposite effect.
No, in fact we hope it will have the opposite effect.
Instead of boosting confidence, the criticism produced an opposite effect on her.
Au lieu de renforcer sa confiance, la critique a produit l'effet contraire sur elle.
They hoped for increased productivity, but the new schedule had the opposite effect.
Ils espéraient une productivité accrue, mais le nouveau planning a eu l'effet inverse.
Their intention to create awareness resulted in the opposite effect, spreading more confusion.
Leur intention de sensibiliser a abouti à l'effet contraire, répandant plus de confusion.
The result is counterintuitive, because everyone was expecting exactly the opposite effect.
Le résultat est contre-intuitif, car tout le monde s'attendait exactement à l'effet inverse.
The new strategy was meant to reduce costs, yet it created the opposite effect.
La nouvelle stratégie était censée réduire les coûts, mais elle a eu l'effet inverse.
But e-commerce firms claim the legislation will have the opposite effect.
Les sociétés de e-commerce estiment toutefois que cette loi aura l'effet inverse.
So this will have the opposite effect of the one he thought.
Donc, cela aura l'effet contraire à ce qu'il pensait.